Global Media Flows in Australian Culture

Global media flows in Australian culture

Global media flows throughout history has led to the ontogenesis and change of many cultures around the world. As distinct technologies go become available such as the motion-picture camera and the radio, countries select been flooded with sounds and visions from other nations. While mass media has made pas age available to more people, it also began to homogenize tastes, styles, and points of view among different cultures. This has led to the Media, Entertainment & Arts Alliance (MEAA) contending that Australian culture is at risk of being changed by the worlds thumping media industries due to the free trade agreement (FTA) which is taking displace between America and Australia. In addressing this topic the author pass on analyse the MEAAs argument towards the possible influx of global media flows and give make a judgment on whether it believes the MEAA has a effectual point.

The media transmits ideologies through a number of communication devices that gain the circumspection of their target audience, these include, newspapers, television, radio etc. Media do not and cannot merely handle the world out there, they construct it, they construct our understanding of it and, by so doing, they construct our understanding of ourselves (Copping & Fiske 1982).



With the continual ripening of these communication devices, mass diversion has extended the reach of American culture into the everyday lives of Europe and the civilized world.

America oer time has become a dominant cultural source for entertainment and popular fashion, from the jeans and T-shirts young people wear to the music groups and shake up stars they listen to and the movies they see. American television programs are viewed all over the world and even the American news broadcasts help pin down what people in other countries know about accepted events and politics. American...

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