Snickers Candy Bar Advertising Campaign

Snickers are the worlds top-selling brookdy finish. Since created in 1930, it has incessantly been a crowd favorite. mingled with 2000 and 2010, Snickers was losing market share in a chocolate bar and confectionary market. But thanks to the Youre not You When Youre Hungry bleed, it has gotten more and more popular. Mediacom.co.uk explains the reasons for starting this bleak campaign by adage: The ch allenge was that people simply werent thinking well-nigh buying Snickers when out and about. We mandatory to remind people wherefore and most importantly when they can enjoy Snickers. [The thinking commode this new campaign is] we all have moments when we are non feeling ourselves-irritable, whiney, bad tempered. We would heavily place the blame for these moments at hungers door, aligning Snickers as the hunger-busting solution to necessitate sure you stay on top of your spirited (Par.1&2).\nThe big idea for this campaign is to demand it to where every time psyche is no t feeling themselves they slip by for a Snickers bar. The first Youre Not You When Youre Hungry commercial broadcasted during the 2010 highly Bowl. Carole Walker, vice president of merged marketing communications at Mars Chocolate northwesterly America, says, Theres no better environment to realise Snickers new denote campaign than the Super Bowl, with its massive and unfeignedly engaged audience. The brands new advertising is funny, iconic and sure to be part of the national chat that takes place during and after the game (Par. 3). The commercial starts out with a group of guys playing football game and then shows Mike (played by Betty White) running towards the ball. Mike (Betty) selects tackled and single of his teammates say, Mike, youre playing want Betty White out there! Mike (Betty) snaps a clannish comment back and him and starts whining because he is tired. Then his girlfriend walks up and says, Honey, eat a Snickers. He eats it and is back to his dominion se lf agai... If you want to get a full essay, indian lodge it on our website:

Need assistance with such assignment as write my paper? Feel free to contact our highly qualified custom paper writers who are always eager to help you complete the task on time.