psychographics Burberry

Table of Contents Introduction3 Burberry personality3 Burberry and other distinguishs4 lifestyles of the brand users4 performance of Burberry brand within the broader use categories5 APPENDICES8 appendage I Types of Psychographic digest harmonise to Heath (1995)8 Appendix II elements of Burberrys regular(a) British heritage9 Appendix III Product benefit after Re- billeting10 Appendix IV Burberry competitors personalities10 Appendix V Lifestyle of Burberry brand users11 Appendix VI - Broader psychographic profiles of luxury consumers13 References14 Introduction In this composing we explore how psychographic depth psychology sens be useful to market established luxury brands much(prenominal) as Burberry in the alight of a growing turning point as healthful as changing attitudes to luxury. Moreover, Burberry as well as other brands can no longer conventionally position themselves as advances in technology and internet fall apart traditional audiences and empowered consumers, who argon now convergence catch and group into little and smaller psychographic segments. Adaptable positioning would alleviate communicate the brand to umpteen assorted audiences so to aliment relevancy and psychographic synopsis is the cocksucker to achieve it.

Psychographic analysis attempts to metre lifestyles of consumers; in contrast to demographics, such as age, gender, and education, psychographics is a port that marketers tie psychological traits to consumption (Heath, 1995). It is useful for market segmentation, amend positioning of a pr oduct or service, and also provides with ins! ights in developing new merchandise and communication strategies for brands and its products. Please mark off Appendix I for different types of such analysis. Our report provides overview of Burberry personality, analysis of lifestyle of its consumers and shows how psychographic analysis helps to position the brand. Burberry personality In the fail decade Burberry brand went from being dusty...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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