Colgate-Palmolive’s Product and Pricing Strategy

WS3 CP idea Subbu Subbiah Indiana Wesleyan University WS2 Case Study Paper Colgate-Palmolives Product and Pricing system To sustain itself in the marketplace as one of the major leaders in consumer marketing, Colgate-Palmolives (CP) Sustainability Strategy emphasizes people, performance, and the planet through focused, measurable goals that adapt with the Companys business objectives. CPs ingathering scheme aims to deliver crossways that jinx consumers and respect our planet. CPs set strategy is to deliver products at a reasonable impairment to earn a down in the mouth cash in ones chips margin for the Company (Colgate-Palmolive Company, 2012b). Product Strategy Companies plan product offerings at five levels: core benefit, basic product, expected product, attach product, and potential product. Products are classified based on grand suit and consumer or industrial use. On the product attitude side, product-line managers psychoanalyze sales, profits, and mar ket profiles and then decide on the items to build, maintain, harvest, or divest. The product life cycle involves the introduction, growth, maturity, and decline of products (Kotler & Keller, 2012).

Colgate-Palmolives refreshful product strategy focuses on three main aspects: (a) append the sustainability profile in all new products, (b) manipulate that ingredients incubate to meet or exceed all know refuge standards, and (c) reduce the environmental impact from products by 20% (Colgate-Palmolive Company, 2012b). base on an understanding of sales, profits, consumer use, and markets, CP has developed var ious products in its toothpaste and toothbr! ush categories to penetrate a variety of consumer markets, such as toothpastes and toothbrushes for kids, teething whitening toothpastes for consumers who want to keep their teeth white, oral examination cope toothpastes and toothbrushes for consumers who want to maintain a hygienic mouth, and electric automobile toothbrushes for consumers who anticipate convenience when brushing their teeth (About, Inc.,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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