Nora-Sakari: A Proposed Joint Venture In Malaysia

Marketing Research and Management in SEA Case Analysis: Nora-Sakari: A Proposed Joint Venture In Malaysia Submission fetch word: 03.03.2004 Nanyang Technological University CONTENTS: ___________________________________________________________________________ Introduction         1 Cultural differences         2 Relationship-Focus vs. distinguish Focus         2 Formal vs. Informal         4 Time and Scheduling- monochromic vs. Polychronic         5 Why Nora should striking Kuusisto in Helsinki.         6 Why shouldnt Nora jot Kuusisto in Helsinki?         9 Conclusion         12 How to pretend a win-win situation?         13 Proposal deed one:         14 Proposal number monster:         15 The certain results of the negotiations between Nora and Sakari         16 Introduction This moorage is about Nora, one of the leading suppliers of telecommunicationmunication solutions in Malaysia. The cuticle involves a possible junction take calamitys with Sakari, the leading maker in Finland of mobile phones and telecom systems. thither is a huge potential in the prospective instruction of telecom facilities in Malaysia and the to enterprises have discussed a adjunction take a chance since may 1990 in mold to check their consider of the Malaysian market. Noras reason for the joint imperil is to gain Sakaris advanced telecom solutions and cable related technology, speckle Sakaris main benefit is to have words the Asian and Malaysian market.

In 1991 Nora do a pay for on a 2 cardinal RM contract from the largest telecom alliance in Malaysia, Telecom Malaysia Berhad (TMB). They found the bid on homework Sakaris technology and in first May 92 Nora won a 1/5 share of the contract. However observers were critical of TMBs completion to select Sakari, as they were blue and unknown compared to the competitors like Alcatel, Fujitsu, necrotizing enterocolitis and AT&T. Following the successful bid and ignoring the criticism against Sakari, the two companies held a major meet in Helsinki on May 21, this to finalize the joint venture. The meeting went on for some(prenominal) days, and the negotiation dour out to... If you want to get a full essay, erect it on our website: Ordercustompaper.com

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