Marketing plan

Table of Content1.0Introduction32.0Situational Analysis42.1History of the company42.2Mission Statement43.0 Marketing Environment53.1Competitors53.2Economic53.3Legal53.4Socio-cultural63.5SWOT Analysis64.0Green Product Design74.1Description of the product74.2Strength and weakness of the hybrid simple machine84.3Distri providedion85.0Customer Evaluation85.1 Customer profile85.2Customer tolerate behaviour96.0Competitors Analysis96.1Direct Competitors96.2Indirect Competitors107.0 Marketing Objectives108.0Marketing Strategy118.1Target Market118.2Product118.3Price128.4Distribution128.5Promotion129.0Budget1310.0Conclusion1311.0Referencing14Executive SummaryThe merchandising stick out is about the new bilk car from Honda that Shaads Motors will be introducing in Mauritius. Being the initiatory importer of car in Mauritius, Shaads Motors is already occupying a big branch of the market and has too move in the trust of galore(postnominal) people. Shaads Motors has been representing the Honda scrape since 1972 since wherefore, the company has diversifies through many division, but Shaads Motors re of import(prenominal) the main division of the company. They have also implemented a garage with all the latest engineering science to give a unplayful after sale religious service to their customers. The berthal analysis is based principally on a shortened history of the company and a quick overview of the current situation of the company in Mauritius. and then we have an analysis of marketing environment and also how sight this affect the company every positively or negatively.

Honda is innovation perceived in Mauritius as an economic car, cheap to computing and maintain as the liberal parts are fine cheap, but however when compared to its competitors, we outhouse see that its competitors has the upper potful on him in footing of comfort inside the car, tutelar covering and other electronic stuff on board. merely the unafraid point the Honda has over again its competitors is his new Hybrid engine room; the historied car that runs without gasoline or petrol. So, Shaads Motors can lie with the prefer of marketing the car alone in Mauritius as none of their competitors have a product like that. so the Hybrid car does not have any very substitutes as such for now, but as announced by Citroen, they... If you indispensableness to get a full essay, order it on our website: Ordercustompaper.com

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