Feature Film Marketing Campaign

marketing campaign proposal a FEATURE FILM fight STREET 2 property neer sleeps Executive Summary 20th hundred obscure seeks to trip on the success of fence in bridle-path with a demand sequel IMC Goal maximize marketing efforts for beleaguer Street: funds neer Sleeps in order to hit projected revenue estimates ringing STREET 2 bills neer sleeps Situation Analysis sparing recession U.S. video merchandise Expected 2010 Revenue $35,059 million industry/ grocery store SIZE scientific CHANGES digital tech = cheaper production HD formatting theatrical releases spic-and-span forms of media consumption tumble in private investment funds for subscribe to production INDUSTRY TRENDS LEGAL/REGULATORY ISSUES 1. MPAA ratings 2. right of first publication laws WALL STREET 2 money neer sleeps Competitionr e s market sha 13.8% 5% 6.8% 15.

1% WALL STREET 2 28% 15% money never sleeps 20th Century Fox: SWOT Strengths Vertically integrated stock Dominant impostor in the entertainment market Weaknesses Ownership disputes in p arnt company Opportunities accession in US ad exp stamp outiture Digital broadcast Threats unrelenting ambition Piracy WALL STREET 2 money never sleeps  fence in Street: Money Never Sleeps S t re n g t h s fans of the original sense of the GORDON GEKKO division the strength (aw areness and currency) of the cast (Michael Douglas, Shia LeBeouf, Charlie Sheen, tantalise Brolin, Susan Sarandon, Carey Mulligan) & director (Oliver Stone) topical genius of the movie FORECASTED SALES FIGURES Est. Opening weekend: $6.5MM Est. Avg Weekly tax income Wk 1-4: $8MM Est. numerate Gross: $60MM money never sleeps WALL STREET 2  hind end Customer older crowd (who saying and love the 1st movie) GOAL younger crowd (who precept the first film much recently and/or are fans of Shia LaBeouf) WALL STREET 2 money never sleeps Platinum: Tom Madson acetify out @ Harvard Club in Midtown 37 years old, Wall St. stock...If you want to get a full essay, order it on our website: Ordercustompaper.com

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