What is the marketing mix?

?The Marketing Mix is a set of controllable, tactical marketing tools that an memorial tablet coordinates to gether to achieve the response it wants in the stain market, to better set and achieve objectives and to better identify and quit consumer needs.? Discuss giving suitable examples.

_________________________________________________________The title above is a very detailed description of the marketing mix which describes all capability of this powerful managerial set of tools. One should chouse that it is made up of 7 p?s. Some pack say that for goods they only use the first 4 p?s but it has been realised that when offering a good, peerless is also offering a service, therefore one should crusade to recompense his customers according to all the 7 p?s, disregardless the type of return in question.

The 4 p?s are:1.product2.price3. rove4.promotionWhile the additional 3 elements which will make up the 7 p?s are:5.people6.physical evidence7.processThe Product is whatsoever good or service that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations and ideas.

The Price is the count of money charged for a product. It can also be looked upon as the sum of the values that consumers exchange for the benefits of having or victimization the product.

The Place is also known as the Distribution System. The place includes all those company activities that make a product easy to target customers. In other words, this is the link between the organization and the final customer. It involves a process where by the skilful product is made available at the right time, in the right place, in the right quantities to the right target audience, using a combination of intermediaries (wholesalers, agents, retailers, franchising and direct marketing).

The Promotion is increasingly being...

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